Craftsmanship / Marco Bicego / Art Direction

A group of images created in the same spirit and mood as the corresponding Ad Campaign to help us talk about the company’s Italian craftsmanship; a quality which helps set the brand apart from it’s competitors. My goal was to communicate the elegance and old-world values the brand is associated with through the timeless adage that“one picture tells a thousand words”.
These images were used in a myriad of ways ranging from company presentations, to catalogues, social network and more.

Photography: Marco Cardelli.