MURANO storytelling / Marco Bicego / Art Direction & Graphics

2012 / For the communication of the Murano Collection, which features precious and semi-precious gem stones, the challenge was to avoid a possible connection with Murano Glass blowers. We kept the focus on the Brand’s Italian roots, the tradition of the Venetian territory, and the rich colors of the stones. We highlighted Venice itself and left the tiny island completely out of the picture. The photography tells a story about old world Italian riches and sophistication, which was also part of the communication language for the current international AD CAMPAIGN. The video focuses on these same values, paying special tribute to the reflecting light of the sun and sea and the rich patina of colors on the ancient villas to make a direct reference to the stunning colors of the gems.

Photography: Marco Cardelli. Video: Kinarto.