• kids design

    Mother & Child / Escudama / Kids Design & Accessories Design

    2003 / Escudama, an important manufacturer of Kids Design In Italy commissioned us to work on (fabric) accessories and products. We designed diaper bags, baby carriers, travel bags and accessories for contemporary parents looking for products without pink bows and baby-blue bears. Our target was a new generation of parents, sophisticated professionals who traveled, were fashion savvy and looking for products that fit into their design conscious lifestyle. We opted to use innovative and lightweight sports fabrics which were easy to clean and looked contemporary. Special molds were created for details like the zipper pulls in silicone and the colors for the collection were decisively design oriented. Every aspect of functionality for these products were addressed to help make everyday life with children wonderful.