• the manual brand design

    The Manual / Marco Bicego / Art Direction, Graphics & Marketing Tools

    /in , , /by

    2013 / Although a very technical tool, this working book is worth sharing for it’s sophisticated graphics and clear content. Because this type of document is aimed at the trade, it’s usually left behind in a Brand’s repertoire of prestigious communication tools meant for the public. We adhered to our print and web aesthetics, and followed through with the Brand’s established standards to create a very unique industry tool. These slides represent a small example of the entire project, which for privacy’s sake, I won’t divulge in its entirety.

    Graphic assistant: Felipe Ospina