2004 / We designed an innovative display system in 2003 for Marco Bicego made from lightweight molded faux-leather elements. Some of the highlights in the display system included exotic and natural elements such as seeds, branches and the plexi glass branded flower vases to accompany those objects. Nature was an important part of the Brand’s story telling and we wanted to emphasize this aspect as much as possible.
To illustrate to clients the importance of good visuals, how to use the new display system and what to avoid, we created a handsome brochure. The brochure was not only a new-for-the-trade and practical tool, but it was also an image maker and helped establish the company as a real brand.