AD Campaign 2010 / Marco Bicego / Art Direction & Graphics

    2010 / This was a difficult year for the world market so we took the challenge to work with a limited budget. We shot with veteran fashion photographer Nancy Fina at Casa Uno (my villa) in the hills outside of Piacenza. The mood of the campaign reflected the Brands elected slogan, Everyday Luxury, and called attention to the contemporary design of the collections and the settings alike. The lay-out of the AD pages deliberately incorporated photographs of the jewels, the same photography used for the coordinated Consumer catalogue released at the same time as the AD Campaign.

    Photography: Nancy Fina