Salone del Mobile Retro 50 / Simas / Exhibit Design & Product Design

 2005 / We designed this stand for Simas, for the first edition of il Salone Internazionale del Bagno, during the Salone del Mobile. With a major contribution of co-branding from Bisazza, we covered the walls with the new pattern I had designed for their catalogue, Retro 50. The mood corresponded with the communication tools from the same period; dark and dramatic lighting, with plenty of exotic greenery to enhance the idea of ‘wellness’ and exclusivity for the bathroom.