LUNARIA storytelling / Marco Bicego / Art Direction & Graphics

2014 / For Marco Bicego’s new collection in 2013, we chose a name that would reflect the Brand’s inherent values of nature, hand craftsmanship and organic forms. The name ‘Lunaria’ was a perfect fit and enabled us to create wonderful story-telling tools. The visual imagery we created shows how this unusual plant inspired the shapes and forms of the 18K gold elements, and the magical and airy lightness of the pieces. The light and neutral color pallet was mandatory to keep in line with the collateral communication and display tenants of the Brand.

Photography: Carlo Lavatori.