Cersaie Stand. Made-in-Italy / Simas / Exhibit Design & Bathroom Design

2012 / The prestigious structure and finishings of this Stand Design reflect the importance Simas dedicated to communicate the values of their MADE-IN-ITALY Manifesto. A large area on an elevated walkway was allocated to explain the diligent process and artisanal know-how of producing Italian sanitary wares by Simas, one of the few companies still producing 100% made-in-Italy. Our goal was to communicate this strong selling value in a visual and comprehensive way, from A to Z. Inspiration for the Stand’s styling and materials came from Italian exhibit design from the 50’s/60’s and contemporary art installations, reflected in the central sculptural structure dividing product exhibition and the hospitality area and meeting rooms. Flooring and furnishings were provided, thanks to co-branding agreements, from high-level Italian manufacturers.