Baselworld Stand / Marco Bicego / Exhibit Design

2013 / The inspiration for this stand was taken from the recently inaugurated company headquarters in Italy and the updated color pallet and domestic warmth in the Brand’s newly created Retail Concept. A coherent Brand image was the focus of the aesthetics for the construction. The two story stand is in the main hall of the prestigious Basel-world Watch and Jewellery fair and features an area for craftsmanship demonstration and hospitality (there is a fully equipped kitchen for cooking) in the main living room area, with an intimate and relaxing sales area on the top floor.