AD Campaign 2014-16 / Marco Bicego / Art Direction

2014 / Building on the concept of unconventional and casual Italian elegance, the 2014 AD campaign with Italian super model Chiara Baschetti was shot in a warm, domestic and contemporary setting. The atmosphere was chosen specifically to reflect Brand’s slogan of ‘Everyday Luxury’ and the new world-wide visual merchandising elements featuring beige colors, light Italian wood and linen-type fabrics. The play of light and shadows on the model and the background allowed us a unique opportunity to talk about an architectural link between the imagery and one of the Brands three craftsmanship tenants – the COIL, which the company would be promoting in the future as a new talking point. The color pallet from the campaign was faithfully reproduced in all of the Brands communication material following the launch of the campaign.

Photography: Olaf Wipperfurth. Video: Kinarto.