• gems design

PARADISE storytelling / Marco Bicego / Art Direction

2015 /  is one of the oldest and best selling collections in the Brand’s repertoire, and we wanted to lend support to keep it going. We used Spring as our launchpad because Paradise’s fresh feminine colors were just right for the season, and came up with the slogan Color Explosion to give it extra punch. The video is playful and youthful which is how we wanted to represent the collection.

Video: Kinarto.