About itadmin
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Entries by itadmin
Lipstick / Martinelli Luce / Product Design
23 May 2017 in Product Design /by itadmin2017/ LIPSTICK is a floor to ceiling rotating lamp designed for MARTINELLI LUCE. The lamp was inspired by vintage examples from the 50’s and is produced in metal and aluminium. The name refers to the red used in all color versions of the lamp.
Hotelroyal / Zanotta / Product Design
23 May 2017 in Product Design /by itadmin2017/ I was inspired by the Gio Ponti headboards of the early 60’s, in particular, one from the ‘Hotel Royal’ in Naples. In designing this bed for Zanotta I wanted to achieve a contemporary version of those iconic designs. The light proportion and shape of the upholstered head and foot boards have a modern vintage mood, […]
Time and Intimacy/ VitrA / Bathroom Design & Product Design
28 June 2016 in Bathroom Design, Product Design /by itadmin2016 / I designed a conceptual project for the Turkish company, VitrA for an exclusive group exhibit during the Salone del Mobile (Fuori Salone). “Menagerie” is a group of sinks combined together to create a unique, shared space inspired by the communal bathing rituals in Turkish culture, a space to share with your loved ones, […]
Complicity / La Casa do ut do e i Valori dell’Abitare / charity
9 November 2016 in Charity /by itadmin2016/ Alessandro Mendini curated the 2016 DO UT DO charity event called the ‘House of DO UT DO’. I was included in the list of eight leading architects and designers who he asked to design conceptual rooms for the exhibition. These rooms were experienced as a 3D visual tour at prestigious events in some of Italy’s most […]
Evolution / Simas / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2011 / Classic with a twist defines this vintage esthetic reinterpreted for a modern interior. Retro detailing blends with clean lines and contemporary shapes. The collection was originally meant to be purely ‘classic’ but quickly became more trend oriented to follow the tendencies of the moment.The styling and sets for the photography in the brochure […]
Lante / Simas / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2014 / A traditional and classic bathroom collection, Lante was my first and only truly ‘classic’ bathroom collection. The shapes are feminine and welcoming, yet clean and austere. A strong hint of art deco keeps the collection fresh and contemporary. Styling for the brochure was deliberately eclectic. Photography: Studio 21.
Exclusive Showroom / Marco Bicego / Interior Design
4 July 2016 in Interior Design /by itadmin2009 / When Marco Bicego commissioned the building of a new and prestigious headquarters in Trissino, he asked me to design the Showroom dedicated to sales and help with the overall finishing touches throughout the building. The showroom was an extremely important part of the structure and needed to be functional yet at the same […]
Cersaie Stand. Made-in-Italy / Simas / Exhibit Design & Bathroom Design
25 May 2016 in Bathroom Design, Exhibit Design /by itadmin2012 / The prestigious structure and finishings of this Stand Design reflect the importance Simas dedicated to communicate the values of their MADE-IN-ITALY Manifesto. A large area on an elevated walkway was allocated to explain the diligent process and artisanal know-how of producing Italian sanitary wares by Simas, one of the few companies still producing […]
Beds / Interflex, Emmebi, Cinova / Product Design
5 June 2016 in Product Design /by itadmin1992 – 2013 / In 1992 I designed a bed called Tati for the company Interflex. It was the first “light-style” upholstered bed and was inspired by the idea of a continuous rug to form a base and a headboard. I worked with fashion designers Pierangelo D’agostin and Gun Johansen on the sartorial detailing and […]
Early Work / Edra, Plinio il Giovane, and more / Product Design
5 June 2016 in Product Design /by itadmin1990 – 2005 / Some of my first product design in Italy, and a couple other more recent projects. Although some of this earlier work was slightly decorative, my common theme has always featured a simplicity of lines. Edra, Sech Ratan, Plinio il Giovane, Dimple wiskey, Mito Lighting, Bieffeplast, BRF, Milano Bedding, Cierre, Schatzl, Bysteel
Consumer Catalogue 2014 / Marco Bicego / Art Direction & Graphics
31 May 2016 in Art Direction, Graphics /by itadmin2014 / The catalogue was designed to enhance and incorporate the Brand’s 2014 AD Campaign, so the still life photography needed to compliment and harmonize with those images and the color pallet. They needed to capture the same play of light and shadows. We also wanted to continue to express the three Brand tenants; the […]
AD Campaign 2014-16 / Marco Bicego / Art Direction
25 May 2016 in Art Direction /by itadmin2014 / Building on the concept of unconventional and casual Italian elegance, the 2014 AD campaign with Italian super model Chiara Baschetti was shot in a warm, domestic and contemporary setting. The atmosphere was chosen specifically to reflect Brand’s slogan of ‘Everyday Luxury’ and the new world-wide visual merchandising elements featuring beige colors, light Italian […]
Unico Collection / Marco Bicego / Art Direction, Graphics
25 May 2016 in Art Direction, Graphics /by itadmin2013 / To celebrate the new ‘one-of-a-kind’ jewels Marco Bicego was creating, we dedicated a luxurious hard cover book to the collection. The book includes a poetic story about how the precious stones are cut and how they are transformed into exclusive pieces. The photography is deliberately minimalist and we created innovative graphic patterns using […]
Baby design / Vice Versa / Product Design & Kids Design
5 June 2016 in Kids Design, Product Design /by itadmin2003 / Elisa Gargan, a friend, design colleague, and at the time, a young mother, asked myself and Lorenza Bozzoli to work on a project with her designing a line of baby products for the company Vice Versa. Her expertise was working with plastic products so we decided to re-invent those most boring of all […]
AD Campaign Book / Marco Bicego / Marketing Tools
31 May 2016 in Marketing Tools /by itadmin2014 / This Book was created as an industry tool with details about the campaign, key words and explanations. The back-stage photos were included and always prove to be almost as captivating as the campaign itself. Backstage photography: Diego Caldiera.
Contacts
13 July 2016 in Senza categoria /by itadminMilan Flagship / Marco Bicego / Retail interior Design
24 May 2016 in Retail and Interior Design /by itadmin2014 / Located on via della Spiga in Milan’s fashion center, the interior design project for this store is at the heart of the new Retail concept developed for the Brand. Colors and materials in the store are woven tightly together with the Marco Bicego comunication philosophy and esthetics. In the space, nature meets relaxed […]
Patterns / Marco Bicego / Art Direction & Graphics
24 May 2016 in Art Direction, Graphics /by itadmin2013 / We developed a series of patterns made with photographs from jewels to adorn the UNICO Collection coffee-table book. These patterns became a symbol and trademark for the Brand in much of its’ communication up to 2016 and were used in a wide variety of situations, from special window installations, back drop posters for […]
DIAMOND LUNARIA storytelling / Marco Bicego / Art Direction & Graphics
25 May 2016 in Art Direction, Graphics /by itadmin2015 / For the Diamond Lunaria brochure and video, we needed to create a tangible difference from the original light and airy Lunaria Collection. We focused on the diamonds and expressed their beauty through the glimmering effects created by light reflections and movement. As for all of the communication tools developed for the Brand, originality […]
Casa Uno / Personal residence / Interior Design
17 June 2016 in Interior Design /by itadminIn 1995 Terri Pecora and architect Nic Bewick started work on Casa Uno, a prefabricated modern style house in the hills outside Milan, Italy. Inspired by Los Angeles inside/outdoor living, the structure of the house was constructed in Austria and finished in Italy with many of Terri’s products and prototypes, as well as vintage furniture […]
Degradè / Simas / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2012 / A collection designed with apartment refurbishments, space saving and multi-task options in mind. Some of the the WC’s and sinks have extremely reduced dimensions and feature other “easy renovation” features like the RENOVATE System. The name “Degrade” refers to the shape of the elements and a special “faded” decoration was studied for the […]
Abstract colors/ Marco Bicego / Art Direction
29 June 2016 in Art Direction /by itadmin2014 / When working on a photo shoot for a Brand, I try to create imagery which is exclusive, evocative and harmonious, yet relevant over time. These slides were taken to support a limited collection for a major client in the States. The photos needed to be neutral enough to be used by the Brand […]
E-commerce Newsletters / Marco Bicego / Art Direction & Graphics
31 May 2016 in Art Direction, Graphics /by itadmin2015 / This slide show is an example of the standard Graphics we created for the Marco Bicego US e-commerce website. To insure continuity with the European web-site and comunication materials, the fonts, imagery and lay-outs are bound by the Brands established graphic guidlines.
Eyewear / L.A.Eyewear, Esprit, Persol, Silhouette, Adidas / Eyewear Design & Accessories Design
24 May 2016 in Accessories Design /by itadmin1985 – 1997 / When I was 20 I shopped at the first-ever store in the states (on Melrose Avenue in LA) selling cool and hip eyewear. They designed many of their own frames and I asked if I could try my hand at it too. So my first pair of glasses were sketched out […]
Canguro & Pippo / DNA / Product Design
5 June 2016 in Product Design /by itadmin1994 / I 4 Mariani, a large and well established upholstery company from Brianza, the heart of Italian furniture design, created a new design oriented and youthful Brand called DNA. I designed two collections for theM. Canguro (meaning kangaroo) had a pocket to keep your favorite book and reading materials in, and Pippo was a […]
Stackable Jewels / Marco Bicego / Art Direction & Graphics
24 May 2016 in Art Direction, Graphics /by itadmin2015 / Stacking jewelry is a major trend for jewelers so the images we created for newsletters and social media aimed to show the final customer how she might mix and match her favoite Marco Bicego pieces for extra effect. Photography: Martina Giachi.
The Simas Manifesto / Simas / Art Direction, Graphics & Marketing Tools
25 May 2016 in Art Direction, Graphics, Marketing Tools /by itadmin2012 / Simas, a corporation created by 70 artisans in 1955 is still one of the few companies producing 100% made-in-Italy sanitary wares. They needed to explain the inherant values of buying products produced with their artisanal know-how and the rigorous controls imposed by the European Community for international distribution. We designed the graphic ‘Manifesto’ […]
Parka Tiles Collection / Dom Ceramica / Product Design, Bathroom Design
31 May 2016 in Bathroom Design, Product Design /by itadmin2003 / I was inspired by the idea that ceramic tiles could offer a soft and warm environment even though the reality of the material is completely opposit. I also liked the idea that these tiles could be used outside the traditional bathroom setting and in, for example, a bedroom or living room. Photography: Francis […]
The Convertible Necklace / Marco Bicego / Art Direction & Graphics
24 May 2016 in Art Direction, Graphics /by itadmin2015 / ‘Transforming jewelry’ is an interesting way for a client to get the most out of her investment, but it’s not always easy to explain it. We created imagery and videos for the E-commerce web site and social networks, to show visually what can’t be so easily said with words. Photography: Martina Giachi.
JAIPUR storytelling/ Marco Bicego / Art Direction & Graphics
30 June 2016 in Art Direction, Graphics /by itadmin2009 / Jaipur was the new collection of the year and a special catalogue was created in it’s honor. The attention, obviously, was on the custom cut stones from India. We kept to the already established travel theme in the Brands repertoire and called the new entry JAIPUR. Here is the copy we created to […]
Consumer Catalogue 2012 / Marco Bicego / Art Direction & Graphics
24 May 2016 in Art Direction, Graphics /by itadmin2012 / This catalogue was designed to work together with the Brand’s AD Campaign so the still life photography needed to compliment and harmonize with those images and colors. The goal was to express in a comprehensive way the three Brand tenants, which are the Bulino finish,the colored Gemstones, the COIL element. This is a […]
POP Bathroom / Ceramica Tecla / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2005 / Further developments for the Dish and Pond collections, and new entries called Spike and Caffe’. A new look for the graphics and stand brought us up to date.
Logo and Hand tags / Escudama / Art Direction & Graphics
24 May 2016 in Art Direction, Graphics /by itadmin2015 / The company Escudama manufacturers products for mothers and babies, but in 2014 they enlarged their production to include a line of iconic school and work bags based on the classic Italian “cartella”, a bag that most Italian children used from the 40’s through to the 80’s to carry their books back and forth […]
Salone del Mobile Retro 50 / Simas / Exhibit Design & Product Design
5 June 2016 in Exhibit Design /by itadmin2005 / We designed this stand for Simas, for the first edition of il Salone Internazionale del Bagno, during the Salone del Mobile. With a major contribution of co-branding from Bisazza, we covered the walls with the new pattern I had designed for their catalogue, Retro 50. The mood corresponded with the communication tools from […]
Video
7 June 2016 in Video /by itadminTo create the countless video’s for Marco Bicego, I enjoyed a productive collaboration with Elisa Minuzzo of Kinarto. Here are just some of the many video’s we created together. My goal was to express a strong Brand identity and Elisa was very sensitive to this breif. In some cases she worked nearly independently, while others […]
Branded Imagery / Marco Bicego / Art Direction & Graphics
9 June 2016 in Art Direction, Graphics /by itadmin2015 / One picture can tell a thousand words, yet it needs to be consistent with a Brand’s visual identity and communication strategy. It needs to be harmonious with related graphics and stand the test of time. The materials in this slide show demonstrate how I try to keep an even balance between them all. Photography: […]
Manual for Jewelry Display System / Marco Bicego / Art Direction & Graphics
29 June 2016 in Art Direction, Graphics /by itadmin2013 / To communicate the value of the new Jewelry Display System, we designed and printed an exclusive working manual to guide our customers. The manual shows the elements in the system, gives examples of how to display, and ends with a useful Do’s and Dont’s section.
Flow / Simas / Product Design, Bathroom Design, Art Direction, Graphics & Bathroom Design
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2003 / An architectural concept with minimalist lines in mono-material (ceramic). Flow’s geometric shapes of wall-hanging sinks and elements defined a collection of new and functional solutions for the bathroom, taking a clean step away from domesticated bathroom furnishings of the day. Matt colors were also introduced, among the first examples in the industry. Flow […]
Link / San Lorenzo / Accessories Design
5 June 2016 in Accessories Design /by itadmin2003 / The historical Milanese Silver manufacturer, San Lorenzo, commissioned a group of 12 women to design jewelry for them to celebrate “Today’s modern Italian design” for an exhibit called Monili D’Argento. My pieces are are entitled LINK due to their construction in silver (925) tubed links which are bound together with a strip of […]
LUNARIA AQUAMARINE storytelling / Marco Bicego / Art Direction
5 June 2016 in Art Direction /by itadmin2015 / Lunaria Aquamarine is a satellite collection of the Lunaria collection. We launched it in the spring so the support material we created was fresh and summer-related. Photographs were created as support for trade presentations, website headers and social network, and all tied in closely with the video.
Color Finishishes / M&Z Rubinetterie / Art Direction
5 June 2016 in Art Direction /by itadmin2007 / M&Z Rbinetteri is a large tap producer in northern Italy and I started working as Art Director for the company in 2007. They had been working on an innovative research of color coatings and finishes used primarily in the auto industry. The finishes are extremely resistant and do not scratch. We broke the […]
Baselworld Stand / Marco Bicego / Exhibit Design
25 May 2016 in Exhibit Design /by itadmin2013 / The inspiration for this stand was taken from the recently inaugurated company headquarters in Italy and the updated color pallet and domestic warmth in the Brand’s newly created Retail Concept. A coherent Brand image was the focus of the aesthetics for the construction. The two story stand is in the main hall of […]
Jewelry Display System for new Retail Concept / Marco Bicego / Retail and Interior Design
1 September 2016 in Retail and Interior Design /by itadmin2013 / After designing the new Retail Concept for Marco Bicego this system was created to enhance it. The color scheme and materials reflected the concept and we made use of the special patterns developed for each collection through an interesting magnet-backed thin poster card.
Dish & Pond Collections, Catalogue / Ceramica Tecla / Product Design, Art Direction & Graphics
5 June 2016 in Art Direction, Graphics, Product Design /by itadmin2003 / The Dish and Pond showers were well recieved in the marketplace so we expanded the products into collections. Dish featured a first ever innovation for the toilet and bidet by setting them on a piece of furntiure and transforming them into products to be ‘seen’ and not hidden; a corner shower was added and […]
Kids Furniture / Play Piu / Product Design & Kids Design
5 June 2016 in Kids Design, Product Design /by itadmin2004 / Play Più is an Italian Company producing soft furnishings for children’s schools and other public areas. They are situated near the renowned Reggio Children pre-school in Reggo Emilia, and the school’s approach deeply influenced the philosophy of the company Based on a brief provided by the owner, I designed a modular system (Loop) which becomes a comfortable, enclosed play area, and Nido […]
Training / Marco Bicego / Art Direction, Graphics & Marketing Tools
24 May 2016 in Art Direction, Graphics, Marketing Tools /by itadmin2014 / Every Brand needs to tell a fascinating story about themselves to their retailers and their final clients. After researching and annalising difficult to find information, it must be made easy to express and easy to comprehend. We spent a lot of time with technicians and the owner of the Brand to understand what […]
Indian Mood / Simas / Art Direction & Graphics
24 May 2016 in Art Direction, Graphics /by itadmin2011 / Simas was one of the participants in the exhibit Metamorfosi, hosted by Ceramics Tiles of Italy at the Triennale during the Salone del Mobile, and they invited me to design their installation. The concept for the exhibit revolved around world travel and I choose India as my theme. I asked artist Nuala Goodman, who […]
Grazie Table / Sacra Familia Foundation / Product Design
5 June 2016 in Product Design /by itadmin2016 / Grazie Table was designed for a Charity project curated and organised by Alessandro Guerriero for a woodworking workshop of the Sacra Famiglia Foundation, to help the mentally disabled. The theme of the project was “fragility” and besides myself there were 4 other women designers and artists involved: Lucia Pescador, Denise Bonapace, Donia Maaoui […]
Plumcake Kids / T.P. Rond, Prenatal / Kids Design, Accessories Design
31 May 2016 in Accessories Design, Kids Design /by itadmin1995 / ‘Plumcake Kids. A unique line of products born from experience and dedicated to a new spirit of shared parenting. This smart collection offers hard-wearing accessories with ingenious features and day to day essentials. All designed with a heart and mind to make life with kids even more special.’ I designed Plumcake kids with […]
E-Line / Simas / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2009 / A collection created to satisfy the requirements of a difficult market shaped by a radical economic evolution. E-line is a collection with fair prices and a deliberately neutral esthetic to please a wide range of clients. The creativity for the brochure focused on a new interpretation of economic materials and interesting suggestions for […]
Retail suggestions / Marco Bicego / Art Direction, Graphics & Marketing Tools
25 May 2016 in Art Direction, Graphics, Marketing Tools /by itadmin2006 / As soon as Marco Bicego’s Flagship store in Verona was complete, we designed a prestigious visual document to illustrate the Interior design concept, the Brand’s innovative display system and the new Shop-in-shop system being proposed to clients at the time: the full spectrum of the Brand’s retail experience. This resumptive brochure was an […]
Glass Mosaic / Bisazza / Product Design
31 May 2016 in Product Design /by itadmin2003 – 2013 / I have always loved the Venetian glass and hand-craftsmanship used to make Bisazza mosaic tiles so in 2004 I approached them with a co-branding project for another client. We developed projects for Simas installations and catalogues, Marco Bicego interiors and visuals, for cultural exhibits and finally for their catalogue as well […]
Dish & Pond Showers, Catalogue / Ceramica Tecla / Product Design, Art Direction & Graphics
31 May 2016 in Art Direction, Graphics, Product Design /by itadmin2002 / A small producer of ceramic shower trays asked me to design a couple products and up-date their catalogue. The new products, Dish and Pond, were at the time very innovative because the ‘shower’ was still untouched territory in the bathroom sector. ‘Dish’ was a round shower tray and was featured on the cover […]
Ginga Display System / Brumani / Retail and Interior Design & Graphics
1 September 2016 in Graphics, Retail and Interior Design /by itadminA display system designed with Brazilian references to reinforce the Brands heritage. Colors and materials were chosen to reflect the femininity and contemporary style of the jewels. The brochure is a prestigious communication tool created not only to instruct clients how to use the display system, but as a product brochure in its own right. Photography: Carlo Lavatori
You’re Beautiful Ad Campaign / Simas / Art Direction & Graphics
24 May 2016 in Art Direction, Graphics /by itadmin2006 / When we launched the Bohemien Collection in 2006, which was very feminine, we decided to use a model in some of the brochure shots to enhance that aspect of the design. We decided to follow suit with the same concept for the general AD Campaign 2006. Our slogan was ‘You’re Beautiful’ which was […]
Sketches / Exhibits, Charity, Presentations
4 July 2016 in Charity, Presentations /by itadminTerri went to Art Center College of Design studying Fashion Illustration in the early 80’s and she continues to enjoy drawing today. Included in the slide show are some of her sketches for exhibits (Abitami 2014), Charity projects (FAI ‘Four hundred and sixty-two’ 2010 and DO UT DO 2016), cultural initiatives (Le ricette dei Designers, […]
Cersaie Stand. POP / Ceramica Tecla / Exhibit Design
5 June 2016 in Exhibit Design /by itadmin2005 / A whimsical, ironic and nonsensical approach to presenting a bathroom collection was used make this small company stand out in the crowd. The 50’s inspired pavilion structure covers an (artificial) nature scene covered with bathroom fixtures and elements. The colors and general spirit of the project were matched to the esthetics of the […]
Cersaie Stand. ‘Best’ Award / Simas / Exhibit Design & Bathroom Design
25 May 2016 in Bathroom Design, Exhibit Design /by itadmin2009 / Winner of the Best Stand Design at Cersaie Stand 2011. The stand’s materials reflected the communication concept used for the launch of the new bathroom collection, E-line. Inexpensive materials like chip board, cement and metal grids were used to finish a clean and open architectural structure. The bathroom collection was displayed on a […]
Cersaie Stand. Evolution / Simas / Exhibit Design, Bathroom Design
25 May 2016 in Bathroom Design, Exhibit Design /by itadmin2010 / Using the same stand design structure as 2009 but enlarging it, we created a large open plan with small wall dividers to define the space of our imaginary bathrooms. Each room was decorated profusely with graphic stickers and real interior vintage furnishings and objects, not necessarily used in a traditional bathroom setting. Although […]
Consumer catalogue 2010 / Marco Bicego / Art direction & Graphics
1 July 2016 in Art Direction, Graphics /by itadmin2010/ This catalogue was the beginning of a general communication theme for the following years. We wanted to underline the 3 brand tenants and drive our point home. Collections were arranged in a ‘Hand engraving chapter, a Coil chapter, and finally, a Multicolored stones chapter. We also introduced the idea of tradition and Italian roots, […]
Consumer Catalogue 2008 / Marco Bicego / Art Direction & Graphics
1 July 2016 in Art Direction, Graphics /by itadmin2008 / “In the pages of this stunning collection of photographs, MARCO BICEGO stages his “opera” celebrating and capturing every detail and unexpected expression of his musical, moving, and fluidly elegant jewelry. Jewelry to accompany you throughout every moment of every day. We invite you to savor and indulge!” This text, featured on the first […]
The Manual / Marco Bicego / Art Direction, Graphics & Marketing Tools
23 June 2016 in Art Direction, Graphics, Marketing Tools /by itadmin2013 / Although a very technical tool, this working book is worth sharing for it’s sophisticated graphics and clear content. Because this type of document is aimed at the trade, it’s usually left behind in a Brand’s repertoire of prestigious communication tools meant for the public. We adhered to our print and web aesthetics, and […]
IL CAIRO storytelling / Marco Bicego / Art Direction
23 June 2016 in Art Direction /by itadmin2015 / Il Ciaro is a luxuriously elegant and timeless collection. We frequently photographed it in a dark atmosphere to suggest it’s elusive and elite essence. The video was dedicated to the collection’s namesake and sought to convey the same mysterious quality the jewels inspire.
Cersaie Stand. Deconstructionist / Simas / Exhibit Design & Bathroom Design
25 May 2016 in Bathroom Design, Exhibit Design /by itadmin2011 / A deconstructionist spirit invades the exhibition space where platforms, neon lighting and dripping paint describe an unusual presentation for Bathroom Exhibition Design. Yellow was the theme that year and was used in the communication photos distributed to the Press. Among the hanging graphic panels that make up the ceiling in the space, our […]
Craftsmanship / Marco Bicego / Art Direction
31 May 2016 in Art Direction /by itadminA group of images created in the same spirit and mood as the corresponding Ad Campaign to help us talk about the company’s Italian craftsmanship; a quality which helps set the brand apart from it’s competitors. My goal was to communicate the elegance and old-world values the brand is associated with through the timeless adage […]
You’re Beautiful, Salone del Mobile / Simas / Art Direction & Exhibit Design
5 June 2016 in Art Direction, Exhibit Design /by itadmin2006 / An open pavilion with palm trees and round roof tops inspired by Palm Springs Desert architecture, was the backdrop to present the Bohemien collection at the Salone del Mobile. The Your Beautiful AD Campaign was featrued on the walls of the space.
DELICATI storytelling / Marco Bicego / Art Direction
23 June 2016 in Art Direction /by itadmin///
Istanbul Flagship / Marco Bicego / Retail Interior Design
31 May 2016 in Retail and Interior Design /by itadmin2015 / Located on one of the main thorough fares leading to the Gran Bazaar, this store has prime visibility. The interiors reflect the Marco Bicego Retail Store Concept of modernist, clean lines pairing luxury with a welcoming and domestic atmosphere.
Technical catalogues / Marco Bicego / Art Direction, Graphics & Marketing Tools
10 June 2016 in Art Direction, Graphics, Marketing Tools /by itadmin2013 / A technical tool for the trade, this working book focused on a clear description of the pieces with particular attention given to a photographic system to show the jewels in their proper scale – a fundamental detail for retails. Other important information is included, in addition to some abbreviated training for in-house use. The graphics […]
Shop-in-shop concept / Silhouette / Retail interior Design, Product Design
31 May 2016 in Product Design, Retail and Interior Design /by itadmin1995 / After designing a couple of collections for Austrian eyewear producer Silhouette, we were invited to design some visual display elements and a shop-in-shop Retail concept for a trial in Denmark. We designed a wall system featuring contemporary design, functional vintage style vertical pull-out drawers for additional viewing, and back lit graphic images to […]
Website Images / Marco Bicego / Art Direction
10 June 2016 in Art Direction /by itadmin2015 / These images represent my exploration of how to create imagery for a Brand which is exclusive, evocative and harmonious, yet relevant over time. These slides have been taken from the company’s new e-commerce site launched in 2015 and were part of a large portfolio of photography meant to work together in various venues. Photography: […]
Impronte / Simas / Art Direction, Graphics, Bathroom Design & Exhibit Design
5 June 2016 in Art Direction, Bathroom Design, Exhibit Design, Graphics /by itadmin2005-2013 / The search for something new lead to the first-ever contemporary graphics collection applied in the bathroom sector. ‘Impronte’ meaning a permanent mark in Italian, was a collection of graphic decorations originally meant for a very small limited collection. The idea was ahead of a very strong demand in the market place for patterns […]
AD Campaign / Marco Bicego / Art Direction & Graphics
24 May 2016 in Art Direction, Graphics /by itadmin2012-14 / For the 2012 AD Campaign we wanted to express as much of Italy as possible and help the Brand achieve a sense of time and tradition, even though it had only been established in 2000. We chose an ancient villa on Lake Garda in the Veneto region (one of the Brand’s key talking […]
AD Campaign 2008-10 / Marco Bicego / Art Direction
5 June 2016 in Art Direction /by itadmin2008 / For my first Ad Campaign for Marco Bicego, we worked with photographer Kenneth Willardt in New York and super model Bridget Hall. Nature was emerging as a central theme in the Brand’s communication strategy, as was the concept of ‘layering’ jewels. Wearing many pieces of jewelry together instead of the more traditional 3 […]
Minimal Ad campaign / Simas / Art direction & Graphics
5 June 2016 in Art Direction, Graphics /by itadminHoliday campaigns / Marco Bicego / Art direction & Graphics
31 May 2016 in Art Direction, Graphics /by itadmin2011 – 2014 / The holiday campaigns we created for Marco Bicego always focused on the jewels themselves and highlighted the Brands workmanship techniques. The main jewelry collection of the period was identified, and slogans tied to iconographic symbolism were used to make the connection. Each campaign was developed for web and social media, video, […]
Harvey Nichols Corner / Marco Bicego / Retail interior Design
25 May 2016 in Retail and Interior Design /by itadmin2011 / Harvey Nichols London was the first installation of the new Retail shop-in-shop Concept for the Marco Bicego Brand. The design needed to reflect the relaxed elegance and timeless taste the Brand represents. Light beige tones were introduced without removing the its trademark chocolate brown color. Photography: Tom Sullum.
Bohemien / Simas / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2006 / A collection designed for a luxury market, highlighting sculptural ceramic shapes and architectural furnishings. The name of the collection recalls the artistic movement at the turn of the century and Brancusi’s asymmetrically shaped artistic sculptures. Photography: Studio 21.
Bloomingdales Retail Corner / Marco Bicego / Retail interior Design
25 May 2016 in Retail and Interior Design /by itadmin2013 / The design for the Marco Bicego shop-in-shop Retail Concept reflects the relaxed elegance, domesticity and timeless taste the Brand represents. Marco Bicego has three prestigeous corners in Bloomingdales; the first in Boston, the second on 5th Ave in NY and the third in the heart of downtown San Francisco.
VicenzaOro Stand / Marco Bicego / Exhibit Design
25 May 2016 in Exhibit Design /by itadmin2007 / A permanent stand for the Vicenza Oro Fair, this two story structure was a perfect opportunity to express the value of Italian hospitality, so important to the Brands communication. The ground floor included a living room for relaxation and an example of a retail store interior complete with display furniture. At the end […]
Luna / Simas / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin1996 / Luna was my first collection in the bathroom sector. It was also one of the first ceramic bathroom collections produced with straight lines and architectural corners – a big achievement for the entire team working on the collection. I was inspired by Castiglioni’s series LINDA, which although designed with curves, had a distinctly […]
LFT / Simas / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2004 / A SUPER-OVAL inspires this collection of basic elements with clean lines, ergonomic shapes and the ‘right price’ designed for Domestic and Contract applications alike. Creative solutions for furniture in contemporary finishes and colors complete the domestic side of the collection. Photography: Studio 21.
Mother & Child / Escudama / Kids Design & Accessories Design
25 May 2016 in Accessories Design, Kids Design /by itadmin2003 / Escudama, an important manufacturer of Kids Design In Italy commissioned us to work on (fabric) accessories and products. We designed diaper bags, baby carriers, travel bags and accessories for contemporary parents looking for products without pink bows and baby-blue bears. Our target was a new generation of parents, sophisticated professionals who traveled, were […]
LUCE storytelling / Marco Bicego / Art Direction
31 May 2016 in Art Direction /by itadmin2015 / Marco Bicego’s new and light weight micro-collection called LUCE (meaning light in italian) was created exclusively for his e-commerce web site. The video zooms in on the small and delicate pieces in a moody and dramatic tribute to 60’s glamour and fashion. Video: Kinarto.
New Retail Concept / Marco Bicego / Art Direction & Retail Interior Design
31 May 2016 in Art Direction, Retail and Interior Design /by itadmin2011 – 2013 / Transitioning from one Interior concept to another for a Brand with an established identity is complicated. It was important not to dismantle our existing aesthetics for obvious reasons. We gently but boldly merged into something new by incorporating the Brand’s trademark chocolate brown color and recognizable elements such as our custom […]
Mykonos Flagship / Marco Bicego / Retail Interior Design
24 May 2016 in Retail and Interior Design /by itadmin2015 / While maintaining Mykonos’s light and airy attitude, this store, in an exclusive sea-front location on the main Mykonos Port, still reflects the Marco Bicego Retail store concept of modernist, clean lines pairing luxury with a warm, welcoming and domestic atmosphere. Photography: Spyros Paloukis.
MURANO storytelling / Marco Bicego / Art Direction & Graphics
25 May 2016 in Art Direction, Graphics /by itadmin2012 / For the communication of the Murano Collection, which features precious and semi-precious gem stones, the challenge was to avoid a possible connection with Murano Glass blowers. We kept the focus on the Brand’s Italian roots, the tradition of the Venetian territory, and the rich colors of the stones. We highlighted Venice itself and […]
The Best Press Book / Marco Bicego / Art Direction, Graphics & Marketing Tools
25 May 2016 in Art Direction, Graphics, Marketing Tools /by itadmin2015 / Many times the editorials a Brand receives are stunning, yet more than likely they get lost or are never seen in the archive pages on the Brand’s web site. Just as often, important department stores make beautiful editorial catalogues using the Brand’s products, but those pages aren’t shared with other customers. So we […]
Faucets / M&Z Rubinetterie / Product Design, Bathroom Design
31 May 2016 in Bathroom Design, Product Design /by itadmin2009 / Working with a specific brief catering to the English market, the New Geometry Tap collection was designed with an architectural inclination geared towards a large market and an easy price point. The soft geometric forms are easily contemporary but not extreme. For the same market and at the same time, we also designed […]
LUNARIA storytelling / Marco Bicego / Art Direction & Graphics
25 May 2016 in Art Direction, Graphics /by itadmin2014 / For Marco Bicego’s new collection in 2013, we chose a name that would reflect the Brand’s inherent values of nature, hand craftsmanship and organic forms. The name ‘Lunaria’ was a perfect fit and enabled us to create wonderful story-telling tools. The visual imagery we created shows how this unusual plant inspired the shapes […]
The Sapphires Collection / Marco Bicego / Art Direction, Graphics
25 May 2016 in Art Direction, Graphics /by itadmin2013 / In addition to the Unico book featuring Marco Bicego’s one-of-a-kind jewels, we created a brochure dedicated to the exclusive Sapphire collection he started producing the same year. For the graphics and photography in this brochure, we decided to mimic the same values and esthetics as the 2012 Consumer Catalogue and AD Campaign, to […]
Impronte Special Edition / Simas / Product Design, Bathroom Design, Art Direction & Graphics
25 May 2016 in Art Direction, Bathroom Design, Graphics, Product Design /by itadmin2005-2013 / The search for something new lead to the first-ever contemporary graphics collection applied in the bathroom sector. ‘Impronte’ meaning a permanent mark in Italian, was a collection of graphic decorations originally meant for a very small limited collection. The idea was ahead of a very strong demand in the market place for patterns […]
PARADISE storytelling / Marco Bicego / Art Direction
25 May 2016 in Art Direction /by itadmin2015 / is one of the oldest and best selling collections in the Brand’s repertoire, and we wanted to lend support to keep it going. We used Spring as our launchpad because Paradise’s fresh feminine colors were just right for the season, and came up with the slogan Color Explosion to give it extra punch. […]
Monogrammed Mothers / Escudama, Prenatal / Kids Design, Accessories Design
24 May 2016 in Accessories Design, Kids Design /by itadmin2006 / While working on a monogramed printed pattern to propose for diaper bags and accessories to Prenatal for our client Escudama, we came up with an ironic and funny idea based on the iconic LV pattern. This led to a more sophisticated and upscale collection which was produced, called “Bon Ton,” heavily influenced by […]
Cersaie / M&Z Rubinetterie / Exhibit Design
24 May 2016 in Exhibit Design /by itadmin2007 / This stand for M&Z Rubinetteria was designed to convey the values of the Company: technically oriented, serious & transparent, design oriented. We chose the Bonsai Pine as a symbol for the Brand’s commitment to Nature. The budget was limited so inexpensive materials were chosen and the design concept was neautral to allow for […]
Innovative Display kit and Manual / Marco Bicego / Interior and Retail Design & Graphics
25 May 2016 in Graphics, Retail and Interior Design /by itadmin2004 / We designed an innovative display system in 2003 for Marco Bicego made from lightweight molded faux-leather elements. Some of the highlights in the display system included exotic and natural elements such as seeds, branches and the plexi glass branded flower vases to accompany those objects. Nature was an important part of the Brand’s […]
AD Campaign 2010 / Marco Bicego / Art Direction & Graphics
1 July 2016 in Art Direction, Graphics /by itadmin2010 / This was a difficult year for the world market so we took the challenge to work with a limited budget. We shot with veteran fashion photographer Nancy Fina at Casa Uno (my villa) in the hills outside of Piacenza. The mood of the campaign reflected the Brands elected slogan, Everyday Luxury, and called attention […]
Verona Flagship Boutique / Marco Bicego / Retail interior Design
25 May 2016 in Retail and Interior Design /by itadmin2005 / Flagship store was opened in the heart of Verona and reflected all the elements of the Brands Visuals package; rich dark brown colors and materials, minimalist design and exotic details. The store features a scenographic winding stair case, custom-fit wenge furniture and leather accessories I designed for Arte e Cuoio, which they produced […]
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